screen-with-google-logo

Pay per Click Advertising

PPC Campaign Management

In order to grow your online business, it is vital to attract new customers to your website. One of the quickest ways to do this is through a PPC advertising campaign on Google Ads, which allows you to present relevant ads to users who are searching for products, services or information.

The key objective of a well-managed PPC campaign is to attract as many relevant clicks to your website as possible, while minimising your advertising costs. This is where our PPC Agency can help – with many years experience in managing PPC campaigns across multiple industries, we have a deep understanding of how to best achieve your goals with maximum efficiency and minimum effort on your part. Our PPC management team can do all the heavy lifting, while you focus on growing your business.

computer screen with sample google ad

PPC Advertising Basics

There are many different types of campaigns to choose from, depending on your objectives – some of the main types are listed below, but we can advise on what will best suit your needs once we have a better understanding of your requirements, so why not schedule a call with us to see how our PPC agency can help grow your online business.

PPC Ad Campaigns

Different Campaign Options

Display Campaigns

Usually in image format, these ads appear to users on Google Partner sites as they browse.

Search Campaigns

Text ads that appear at the top of the Google search page, based on the query entered.

YouTube Ads

Video or image ads that display on YouTube as people watch or search for video content.

Remarketing Ads

Ads shown to your website visitors who left without converting, to encourage them back.

Discovery Ads

Image and text ads are shown to users as they browse Google properties like Gmail or News feed.

Shopping Ads

Display your online and local inventory to potential customers as they search for products.

Benefits of Working With ProwDigital PPC Agency.

Target Your Ads
Measure Your Success
Control Your Costs
Target Your Ads
Target Your Ads
Measure Your Success
Control Your Costs

Sophisticated targeting allows us to ensure your PPC ads are shown to the right user at the right time. Depending on which ad format you are using, we can ensure our keyword research, user needs and ad content all match up, so you are not wasting money on showing ads to the wrong people.

Minimising costs while maximising returns is a key objective of our PPC campaign management. Using the latest tools available from Google we can ensure your daily spend and cost per click is perfectly balanced to achieve the best results possible for your investment.

Our detailed agency reporting combined with your own Google Analytics access, offers fully transparent data showing clicks, costs, return and any other action that needs to be tracked in order to make your PPC campaigns as effective and profitable as possible.